Most brands are grappling with the intricacies of measuring influencer marketing, primarily due to the many variables at play. However, having the ability to measure the effectiveness of influencer marketing and see its impact on sales profits is critical for justifying its investment over the long term and against other forms of digital marketing, says a report published by Influencer Intelligence called “Measuring the effectiveness and ROI of influencer marketing”.
Experts around the world were surveyed for their views on measuring the effectiveness and return on investment (ROI) of influencer marketing. Most agreed that there is a need for brands to take more control of the influencer relationship to help progress measurement capabilities...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.